The RedEvo SEO Blog

DIY SEO (and stuff) for Small Businesses

  • General Chat

    SEO Resolutions for 2009

    January 1st, 2009
    So that was 2008. Lot's happened at Red Evo central but I have a sneaking suspicion 2009 will be quite a lot more interesting. So far as SEO is concerned I see 2009 as a year for consolidation. As a response to the SEO information overload of 2008 I think 2009 will see website owners get back to the basics of creating great content and securing real links based on merit. Of course social med

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  • General SEO

    For Fox Ache Cover the SEO Basics!

    June 19th, 2009
    We are lucky enough to receive many requests for SEO reviews. Sadly, and with monotonous regularity, we are asked to review sites that simply don't cover the basics. Perhaps it's  because the web industry is awash with so called web experts who simply don't understand even the most elementary rules of creating search friendly web pages. What's even sadder is the fact that covering the basics i

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  • Keyword Research

    The Google Free Keyword Tool in Video

    July 18th, 2008
    The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so. However, as a recent blog post I read pointed out, all that glitters isn't gold. It's all too easy to go barking up the wrong tree but if you follow a few simple guidelines you can use this free tool to great effect.

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  • Link Building

    Link Desperation

    May 6th, 2009
    We all know how important links are. Google uses links in part to measure the importance of your site and link building is a common topic of discussion in business forums. However, the scramble for links means that anything that resembles a linking opportunity is being used and abused, down grading the resource in the process. Take our seed keywords engine for example. It's a simple system f

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  • Philosophical SEO

    When Did I Become The Old Guy?

    July 13th, 2008
    A couple of years ago I had a seminal moment whilst training in a Muay Thai class. During a break from punching and kicking some friendly banter revealed I was the oldest guy in the class. I remember thinking, when did I become the old guy? I was shocked. I was used to being young Dave, not the old guy! Carrying out SEO reviews for potential clients it's sometimes my unfortunate duty to point o

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  • SEO and Design

    Realtime SEO Can Focus The Mind

    July 12th, 2008
    We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thin

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  • SEO Basics

    Set It and Forget It? Nah, Just Forget It...

    April 13th, 2009
    If you think a website is like a brochure where you can just set it and forget it you would be better off to just forget it and save yourself the effort of the 'set it' part. Websites are living documents that grow and evolve and this means you need to accept owning and running a website is an ongoing activity. Here's a simple list to help you. Carry out keyword research so you understand w

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