The Big Heid

With the ASA now extending its remit to all marketing campaigns and content businesses are going to be under increasing pressure to make sure that they can still make their voices heard in new and innovative ways without getting banned and slapped with a fine. Until now social campaigns through channels such as YouTube and [...]

Google Chrome’s latest campaign has been found to be in breech with Googles own guidelines regarding paid ad sponsored links. The campaign which paid bloggers from Unruly Media, a video sharing network, to promote videos for the Google Chrome Browser resulted in posts which failed to have the compulsory no follow tag. This was itself [...]

I say this in terms of how your business functions, don’t worry i don’t expect you to be able to predict the next best thing. However by addressing how your business functions there is no reason why you could not do exactly this next year! Now this is not to say that make a few [...]

The New Year Slump, we have all seen it, where consumer spending drops off dramatically and your store whether virtual or physical becomes a ghost town. So how do you counter the dreaded slump? The most common reaction on the High Street is to have a ‘New Year’ or ‘January Sale’ however although this reaction [...]

Everyone likes to feel appreciated and there is no better time than to thank you customers than during the festive period! There are a wide range of ways to say ‘Thank You’ whether it is cheap and cheerful in a simple personalised email or in the form of a special promotional voucher which is only [...]