SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
How Much Will It Cost? Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question [...]
A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link [...]
Most of us use Google every day and for many it can be a frustrating exercise trawling through irrelevant search results before finding what you need. Power users don’t have this trouble, they know how to get what they need quickly by laser targeting their searches and here I’ll show you, in plain English, how [...]
Following on from my last post about link building I’m going to say a few more words about the thorny subject of quality links and how to secure them. It seems some folks are still getting their knickers in a twist over this despite all the freely available information on the subject, not to mention [...]
Search Engine Optimisation constantly evolves, but this doesn’t mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain. It used to be the case that to rank in Google you simply needed to [...]
