The RedEvo SEO Blog

DIY SEO (and stuff) for Small Businesses

  • General Chat

    Link Pimps Go 'Up Market'

    March 5th, 2010
    As we grow as an SEO company we have started to attract a better class of link pimp selling their wares. This week yet another large company approached us offering us the 'opportunity' of placing link spam onto the hallowed pages of their website. Large companies with an extensive web presence, newspaper companies for example, have realised the value not of adverts, banners etc, but of links. T

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  • General SEO

    Fixed Price, Variable Scope....

    February 22nd, 2010
    We recently missed out on a project because our price wasn't fixed. The potential client said "Due to the other quote I received giving a fixed and set price, I've chosen that company as yours being open ended with hourly rates, I was worried this could severely mount up and way exceed budget." On the face of it you might think, fair enough, people need a fixed price. Well, you'd be wrong and h

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  • Keyword Research

    The Google Free Keyword Tool in Video

    July 18th, 2008
    The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so. However, as a recent blog post I read pointed out, all that glitters isn't gold. It's all too easy to go barking up the wrong tree but if you follow a few simple guidelines you can use this free tool to great effect.

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  • Link Building

    Link Pimps Go 'Up Market'

    March 5th, 2010
    As we grow as an SEO company we have started to attract a better class of link pimp selling their wares. This week yet another large company approached us offering us the 'opportunity' of placing link spam onto the hallowed pages of their website. Large companies with an extensive web presence, newspaper companies for example, have realised the value not of adverts, banners etc, but of links. T

    Read More»

  • Philosophical SEO

    A Perspective on Social Media

    January 30th, 2010
    The Party - Take One You arrive at a party. People are chatting, eating nibbles, topping up drinks, laughing, looking intently at someone holding court and generally gazing round the room. You grab a chair, stand on it and at the top of your voice shout "I sell cars! Does anybody want to buy a car!!!??". The room falls silent and every body thinks, who the fuck's that idiot? In the words

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  • SEO and Design

    Realtime SEO Can Focus The Mind

    July 12th, 2008
    We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thin

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  • SEO Basics

    The Very Basics of SEO

    January 3rd, 2010
    So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet. Here's a simple basic SEO overview and description. What does Google do? Google lists websites in response to a users request for information. The reque

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