I’ve just had a meeting with a potential client regarding their website. They launched into a list of things they wanted including , videos, animations, 360 degree images etc. What they hadn’t thought about was the whole purpose of the site……
Who is the site targeting? What are prospective users searching for? What’s in place [...]

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All the SEO in the world will come to nought if you don’t make sure your site takes visitors by the hand and gives them what they want.
Good design and proven usability are just as important as getting a good search engine placement. In short build a great site that users can use and tweak [...]

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Here’s a quick tip for those of you who only think homepage when looking at SEO. It’s worth remembering SEO isn’t just about your homepage. If you use your homepage to try and capture all your traffic you will almost certainly fail.
Every page on your website should be targeting a keyword or phrase and should [...]

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There are many low cost and free content management systems (CMS). You can also commission the building of your own if you have the money. Whichever path you choose your first task is to ensure the website conforms to the accepted industry standards in terms of its construction. Good code is a good plan [...]

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Title tags seem to be a source of great confusion. Here’s the low down in nice simple language.
What’s a Title TAG?
The TITLE tag’s (or element to use it’s correct name) job is to identify the contents of a web page. It’s useful because web pages are often referenced out of context, for example a search [...]

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SEO is perceived by many smaller companies - and some not so small - to be expensive. But is this really the case? Perhaps the real problem is the fact that if you put in the time you can glean most of the information you need to SEO your site from articles and blogs on [...]

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