SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
One of the things about SEO we can state with confidence is, confusion and misinformation is rife. Seldom is this more clearly demonstrated than when talking to potential or existing clients. This was brought home today when one of our SEO’s called me in a panic. She was with a client for a review of [...]
From time to time I browse through the AutoTrader website looking at sensible and not so sensible cars. Being a Volvo driver, albeit a V70R, I sometimes dream of buying a Lancer Evolution, a red one no doubt Today I carried out a search on AutoTrader and got a list of Lancers. This is not [...]
With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren’t. With all their complex investment vehicles and packaged ‘risk free’ securities etc they lost sight of the simple facts staring them [...]
The purpose of SEO is to make sure your site features in the search engines for words and phrases used by people who might buy your products or services. This is one of SEO’s fundamental rules and the premiss for keyword research. The problem some people have however is they let their ego get in [...]
One of the accepted ways of establishing links is to comment in other people’s blogs. For the most part these links are not effective as any blog worth its salt will no follow comment links. Also, these links have to be on Google’s radar in their quest to ensure the SERPs are relevent. However, if [...]
