DIY SEO (and stuff) for Small Businesses
One of the things about SEO we can state with confidence is, confusion and misinformation is rife. Seldom is this more clearly demonstrated than when talking to potential or existing clients. This was brought home today when one of our SEO’s called me in a panic.
She was with a client for a review of their [...]
From time to time I browse through the AutoTrader website looking at sensible and not so sensible cars. Being a Volvo driver, albeit a V70R, I sometimes dream of buying a Lancer Evolution, a red one no doubt
Today I carried out a search on AutoTrader and got a list of Lancers. This is [...]
With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren’t.
With all their complex investment vehicles and packaged ‘risk free’ securities etc they lost sight of the simple facts staring them in [...]
The purpose of SEO is to make sure your site features in the search engines for words and phrases used by people who might buy your products or services. This is one of SEO’s fundamental rules and the premiss for keyword research.
The problem some people have however is they let their ego get in the [...]
One of the accepted ways of establishing links is to comment in other people’s blogs. For the most part these links are not effective as any blog worth its salt will no follow comment links. Also, these links have to be on Google’s radar in their quest to ensure the SERPs are relevent.
However, if you [...]
Do you actively manage your companies reputation online? Reputation Management involves many activities but don’t forget about monitoring use of your company name online.
One of the easiest ways to do this is with Google Alerts. This fantastic tool will send you an email and a link every time your company name, or any keyword you [...]
When people talk about SEO’s they often assume we have some magic fairy dust that will make their sites suddenly appear on page one of Google. However, many of the SEO Reviews we carry out simply point out the obvious problems highlighted in our inaugural starter for ten post.
Of course a good SEO can have [...]
SEO is about being relevant. Relevant to your customers and relevant to the search engines who point customers at your website. After all, the search engines are trying to deliver relevant search results and if they fail, their businesses fail. Today’s search engine darling could be tomorrow’s has-been. Don’t agree? Look at what happened to [...]
Running an SEO Company we are lucky enough to be given insights into people’s thinking on the subject of keywords. We are often asked, via our SEO Review form, to advise on how a company can rank highly for a specific keyword or phrase.
Very often a little research tells us the sought after phrase has [...]
