The Big Heid

There are SEO strategies that fail. There are SEO projects that go wrong. There are SEO’s that go out on a limb to try and tackle a tough problem, some succeed some don’t. I have no issue with these guys. In my book they are trying to help their clients. Where I do struggle however [...]

We have been taking a rather controversial approach to link building for some time. In a nutshell we advocate creating something worth linking to, I know, WILD isn’t it! Seems we are not alone though, seems others think creating something link worthy is a good idea too. If you thought link building was hard wait [...]

There’s a post in this blog called the starter for ten post. It’s a simple SEO checklist. However in the spirit of our plain English approach here’s another take on this old favourite using what and why. On page analysis from the top down: What? – Make sure your title element (tag) describes the page [...]

It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be. The end result is a whole industry has been created offering to take care of [...]

Let’s face it, getting good links is hard and most people settle for getting lots of rubbish links instead. The problem is, I think it’s hard to consider linking without also giving some thought to the boys in building 43. I’m with Mr Godin all the way on this one. I also think Rand Fishkin [...]