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DIY SEO (and stuff) for Small Businesses

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The VERY SHORT SEO Check List

There are many great SEO check lists out there but they are sometimes a little long and confusing. Here’s a concise SEO check list.

Research your market and understand what people are searching for.
Write content that matches your research.
Build your site using clean code and well tagged content.
Ask for and try to attract relevant links.
Measure it [...]

5 Tips for Creating a 5 Tips List

Building a 5 tips list is a great way to establish yourself as a guru. Follow these 5 tips to make sure your 5 tips build you into an online super star.

Make sure your tips have no basis in fact, just make them up. If you make them up nobody can check them and this [...]

Is Your Website Fit for Purpose?

I play in a band. We play swing music and we are really quite good. Last night we played at a golf club near Aberdeen, Scotland. We delivered two and half hours of great swing music. We played it well, sang it well and the volume was perfect. All in all we couldn’t have done [...]

The 5 Golden Rules for Guaranteed Failure Online

In order to help people who are hell bent on failing online I’ve come up with this handy check list. If you follow this list carefully your website site will fail. If it doesn’t simply send me all your money and declare yourself bankrupt so you can enjoy the same sense of failure so many [...]

How to Brief Your Boss About SEO

Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one.
Getting Her Attention
Most bosses understand their company’s bottom line. With that in mind your [...]

Don’t Get Hung Up on Eye Appeal

It’s said a picture paints a thousand words, but not in the eyes of a search engine. Search engines like words, they love indexing them, reading them, devouring them.
By all means use great imagery on your site, but don’t get hung up about photographs at the expense of your words.
TTFN
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Five FREE Ways to Find Great Keywords

Keywords are a crucial aspect of any website. Making sure your web pages are optimised for the words and phrases used by people on Google etc is vital for on-line success. In essence all a search engine is doing is acting as a middle man between people who want something and people who can provide [...]

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