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DIY SEO (and stuff) for Small Businesses

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Cut Yourself a Big Slice of On-line Pie

According to research the Internet accounts for £1 in every £7 spent in the UK and globally e-commerce is expected to grow by around 16% a year until 2011. In short there’s money in them their wires!
So, you’ve had a brainwave and found a product to sell on-line. As Delboy would say, “this time next [...]

The Link Based Algo is F****d

OK, the long and the short of linking is this. To rank for a competitive term you need links. Links are like votes and votes win seats, or in this case search engine positions. Setting aside all the follow, no follow, pagerank blah blah blah, links are the life blood of the search engine algos. [...]

Common Sense SEO

I love people who tell it like it is. Not people who tell you they tell it like it is in a “I’m a straight talking guy and I’m going to offend you” no, not them, they are arse holes. The people I’m talking about are people who give straight seo advice.
In blogosphere that’s awash [...]

SEO and Web Development

You could let a web designer take the lead on your web development project but if you did you’d be making a big mistake. Don’t get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project.
To explain where I’m coming from [...]

The SEO Diet, 100% Guaranteed Improvements!

The diet industry is worth over $35b. This is despite the fact that losing weight boils down to simply burning off more calories than you take on. If you eat more than you need, you’ll store the energy as fat and put on weight, if you eat less than you need you’ll burn stored fat [...]

All SEO’s Are Snake Oil Salesmen

If you do some research online you’d be forgiven for thinking the SEO industry makes snake oil salesmen seem like the good guys of the business world. We’ve even got a category of SEO called ethical SEO to differentiate the good from the bad – apparently. Can’t remember seeing ethical car salesmen, or ethical web [...]

SEO Driven by Credit Crunch

The credit crunch is not all doom and gloom. Aberdeenshire based Red Evolution have just reported another record quarter as demand for their services continues to rise. The company specialise in optimising websites to attract search engine traffic.
Managing director Dave Robinson said “The credit crunch is causing companies to examine their cost base and look [...]

SEO Is Only Part of the Equation

Driving through the Scottish Highlands yesterday we decided to stop off for some refreshments. We saw a sign for Local Services and pulled off the main road to take advantage of them. We had a need and we had money.
Driving along the small road that led to the services it wasn’t clear where we should [...]

SEO For New Websites

When you’ve invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it’s all but impossible and any company telling you they can [...]

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