SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
There are loads of company’s offering SEO for a low monthly fee. On the face of it these deals seem too good to ignore. I was looking at some SERPs recently and I saw a PPC advert which read, SEO for £199 plus VAT. I wondered what that meant. If the company offering this service [...]
Online people like to talk in absolutes and often ignore the obvious. For example, there’s an assumption social networking is great and will add value to your business. It isn’t and it won’t, at least not in and of itself. Don’t take my word for it, hear what Seth Godin has to say. I love [...]
I don’t pretend to have all the answers and I’ve dropped my fair share of online bollocks. Having been online since the blink tag was cool I’ve seen all kinds of fads come and go, some of them stuck some didn’t. One thing that’s always existed is the cheap website. Built by people who don’t [...]
It would seem links are the currency of web success. Secure good links and your site will rank, it’s that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just [...]
Web design/development and search engine optimisation are two areas of business subject to constant change and evolution. However, there’s a real danger that you could be missing the main prize if you follow fads, rumours and plain bad advice. Just like the tank top went out of fashion where the little black dress has always [...]
