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Duplicate Content Nonesense

In the words of Google there’s no such thing as a “duplicate content penalty”. Despite this people are still horribly confused about duplicate content. In a recent forum discussion a contributor advised others to amend their articles in order to avoid a duplicate content penalty when submitting to article sites. I disagree.
If you want to [...]

Which SEO Camp Are You In?

If we polarise SEO there seems to be perhaps two camps. SEO’s who are trying to create better websites and SEO’s who are simply trying to create enough link spam to get their client’s sites ranking.
Ben McKay makes some interesting points in his post about SEO as branding. He talks about latent semantics and how [...]

Does Linking Make the Cream Rise to the Top?

It’s well documented that Google’s algo is based on many things, some little understood, but links certainly play a significant role. If your site is linked from other sites, or more precisely your pages are linked from other pages, there’s a good chance they will benefit, but why is this and is it a fair [...]

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