The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

Day 7: Get Social

This is point is really for all the market analysists and data planners out there. So many companies forget the usefulness of social media when it comes to Christmas to the point where there are in fact very few social strategies which focus on incorporating a holiday message. However social media is a tool which [...]

Day 6: It Is Never Too Late To Celebrate!

As we get into the middle of December many e-commerce site owners are choosing to tail back on their communications and promotions due to the general impacts of postage and delivery dates etc. However just because a gift may not arrive for Christmas day does not mean to say that you can slack off when [...]

Day 5: Be Your Own Advent Calendar

There are so many ways to get in the festive spirit this winter whether you tailor your promotions primarily around Christmas or opt for a 2 pronged approach focusing on both Christmas and new year its totally up to you as a business however one of the most successful ways to focus your communications and [...]

Day 4: Engage With Your Customers

We are all fully aware that over the festive period our in boxes are bombarded with spam and offers many of which are not personalised even slightly. With this in mind it is no surprise that during this time there is a significant increase in unsubscriber rates and spam complaints. So when you are looking [...]

Day 3: Keep People Up To Date!

The footer is a commonly unused marketing tool of any website or email and in fact is often ignored by many users. However with this said the information that is often featured in the footer can be extremely valuable and with some subtle design work can in fact become another essential call to action point [...]

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