The RedEvo SEO Blog

DIY SEO (and stuff) for Small Businesses

  • General Chat

    SEO's a Bit Like Weight Loss

    May 2nd, 2010
    There's a multi million pound industry that's built up around self delusion, the weight loss industry. Why self delusion? Well simple really, eating less cake plus moderate exercise is pretty much all most people need to do to lose weight or stay slim. However, this seems beyond the reach of many people, old and young, so a whole industry has built up to help people control their weight. Specia

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  • General SEO

    Joomla or Wordpress?

    June 28th, 2010
    I'm often asked about my preferred software for building websites and it's often a question relating to Joomla and Wordpress. As a rule I use Wordpress for blogs and Joomla for other websites but to be honest, I don't really care. There are armies of people with nothing better to do than argue about which software is better. One company who have had great success with Wordpress will swear by th

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  • Keyword Research

    The Google Free Keyword Tool in Video

    July 18th, 2008
    The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so. However, as a recent blog post I read pointed out, all that glitters isn't gold. It's all too easy to go barking up the wrong tree but if you follow a few simple guidelines you can use this free tool to great effect.

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  • Link Building

    The Best FREE Link Building Software Ever!!

    May 28th, 2010
    Are you looking for software to help you with your link building efforts? Look no further! This article is going to tell you about the most powerful link building software on the planet and as if this wasn't good enough it's FREE, 100% FREE link building software. As you will know link building is a key aspect of SEO. Links tell the search engines how important your pages are, without this link

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  • Philosophical SEO

    When Did I Become The Old Guy?

    July 13th, 2008
    A couple of years ago I had a seminal moment whilst training in a Muay Thai class. During a break from punching and kicking some friendly banter revealed I was the oldest guy in the class. I remember thinking, when did I become the old guy? I was shocked. I was used to being young Dave, not the old guy! Carrying out SEO reviews for potential clients it's sometimes my unfortunate duty to point o

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  • SEO and Design

    Realtime SEO Can Focus The Mind

    July 12th, 2008
    We all dig about in our sites analytics data to see what's working and what isn't. Analytics, what ever flavour you prefer, is a vital tool used by all SEO's. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thin

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  • SEO Basics

    The Very Basics of SEO

    January 3rd, 2010
    So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet. Here's a simple basic SEO overview and description. What does Google do? Google lists websites in response to a users request for information. The reque

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  • Social Media

    Using Established Social Media - Forums

    July 1st, 2010
    In the rush to leverage social media it's easy to by pass everything and rush headlong into Twitter, Facebook and any number of other cool sounding apps. However, if you are new to on-line social interaction you'd do a lot worse than joining a forum or two. Long before Twitter was even a public static void main (twinkle in its fathers eye), people were getting all social using forums. Forums ar

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