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DIY SEO (and stuff) for Small Businesses

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Are SEO’s the New Masters of the Universe?

The old masters of the universe are still licking their wounds, albeit, no doubt, on a beach in the Bahamas. Wall Street has crashed and poor people are about to bail out rich people - progress!
The interesting thing about the collapse of Wall Street is that only a short while ago predicting it would have [...]

See It Like Google

This post is really only for the SEO newbie, SEO magicians can safely ignore it…….or can they?
I was helping some people in a forum recently and the tone of the conversation was something like “I’ve built a website but Google still doesn’t show my site when people search for blah blah blah…”
I took a quick [...]

Home Page SEO?

How many home pages have you got? No I’m not talking about canonical issues, I’m talking about how many home pages your site has.
If your SEO is working every page on your site is a potential landing page. This means every page on your site has one chance to make a first impression. Use your [...]

Ever Been Taken the Wrong Way?

No really, have you ever been caught at a bad moment by a complete stranger then realised some time later they probably think you are a bit of an arse? It’s not a nice feeling knowing someone out there doesn’t know the real you. It’s not nice to think that although you are a decent [...]

Money, Credit, Fannie Mae and SEO

First off here’s the credit crunch in a nutshell….
Banks are more choosy about who they lend money to because they’ve had their fingers burned. This includes lending to consumers - mortgages - and lending to each other - wholesale lending. They are more choosy because they got their fingers burned by giving mortgages to people [...]

SEO Results in One Month Please

We were recently asked to help a company with their SEO. Their site had been ranking well but had then bombed, this rang an alarm bell. Furthermore, they stipulated that we needed to get them back onto page one for several competitive terms within one month of starting work……
Needless to say we politely turned down [...]

A Metaphor for a Search Engine

We won a really nice piece of business a couple of weeks ago and this is how it happened. In the first instance our new client turned to his social search engine, sometimes called a business network. Once he’d narrowed down his search to us and a few others he ran some checks to see [...]

Cut Yourself a Big Slice of On-line Pie

According to research the Internet accounts for £1 in every £7 spent in the UK and globally e-commerce is expected to grow by around 16% a year until 2011. In short there’s money in them their wires!
So, you’ve had a brainwave and found a product to sell on-line. As Delboy would say, “this time next [...]

The Link Based Algo is F****d

OK, the long and the short of linking is this. To rank for a competitive term you need links. Links are like votes and votes win seats, or in this case search engine positions. Setting aside all the follow, no follow, pagerank blah blah blah, links are the life blood of the search engine algos. [...]

Common Sense SEO

I love people who tell it like it is. Not people who tell you they tell it like it is in a “I’m a straight talking guy and I’m going to offend you” no, not them, they are arse holes. The people I’m talking about are people who give straight seo advice.
In blogosphere that’s awash [...]

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