Search Engine Optimisation Simplified
OK, the long and the short of linking is this. To rank for a competitive term you need links. Links are like votes and votes win seats, or in this case search engine positions. Setting aside all the follow, no follow, pagerank blah blah blah, links are the life blood of the search engine algos. [...]
I love people who tell it like it is. Not people who tell you they tell it like it is in a “I’m a straight talking guy and I’m going to offend you” no, not them, they are arse holes. The people I’m talking about are people who give straight seo advice.
In blogosphere that’s awash [...]
The diet industry is worth over $35b. This is despite the fact that losing weight boils down to simply burning off more calories than you take on. If you eat more than you need, you’ll store the energy as fat and put on weight, if you eat less than you need you’ll burn stored fat [...]
If you do some research online you’d be forgiven for thinking the SEO industry makes snake oil salesmen seem like the good guys of the business world. We’ve even got a category of SEO called ethical SEO to differentiate the good from the bad - apparently. Can’t remember seeing ethical car salesmen, or ethical web [...]
Driving through the Scottish Highlands yesterday we decided to stop off for some refreshments. We saw a sign for Local Services and pulled off the main road to take advantage of them. We had a need and we had money.
Driving along the small road that led to the services it wasn’t clear where we should [...]
When you’ve invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it’s all but impossible and any company telling you they can [...]
Google has just updated it’s famous (infamous) visible Pagerank. I know this because our seed keywords tool has just received it’s first Pagerank and our main web development site has also changed. However, reading blogs etc it’s clear people are very confused about Pagerank. Some think it’s worthless, others believe it’s of significant value.
This article [...]
It’s frustrating when your website isn’t working as well as you’d hoped it would. Finally you realise you need some help so you contact an SEO consultant.
“So…” you say…..
“How much will it cost to get my site to the top of Google?”
Although it might make sense to you to ask for a fixed price for [...]
We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it’s time for a check list. Making sure your investment is search engine friendly isn’t an option, it’s a necessity! When evaluating a system or when talking to a potential supplier [...]
The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so.
However, as a recent blog post I read pointed out, all that glitters isn’t gold. It’s all too easy to go barking [...]
