The RedEvo SEO Blog

DIY SEO (and stuff) for Small Businesses

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Joomla or WordPress?

I’m often asked about my preferred software for building websites and it’s often a question relating to Joomla and WordPress. As a rule I use WordPress for blogs and Joomla for other websites but to be honest, I don’t really care. There are armies of people with nothing better to do than argue about which [...]

SEO’s a Bit Like Weight Loss

There’s a multi million pound industry that’s built up around self delusion, the weight loss industry. Why self delusion? Well simple really, eating less cake plus moderate exercise is pretty much all most people need to do to lose weight or stay slim. However, this seems beyond the reach of many people, old and young, [...]

Pick Your SEO Fights Carefully

As SEO specialists we are often approached by companies who want to be number 1 in Google for a specific search term. Sometimes the search term is random and meaningless or should I say nobody actually uses the phrase when searching on Google, other times the phrase is very much used. In the first example [...]

How Much to be On Page One Please?

There’s always a danger that industry insiders can become blasé about what they do and the lack of knowledge people on the outside looking in have got. I hope I’m not being guilty of this when I relate this story. I got back to the office and Hazel gave me a message. A Mr ‘Smith’ [...]

Fixed Price, Variable Scope….

We recently missed out on a project because our price wasn’t fixed. The potential client said “Due to the other quote I received giving a fixed and set price, I’ve chosen that company as yours being open ended with hourly rates, I was worried this could severely mount up and way exceed budget.” On the [...]

I Almost Bought Some Links

I’ve got a confession, I nearly bought some links. I’ll quickly state I didn’t go through with it but I came very very close. To cut a long story short we were approached by a very large publisher who has a number of web properties offering article space in return for a fee. Each article [...]

The Very Basics of SEO

So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet. Here’s a simple basic SEO overview and description. What does Google [...]

SEO Quantity or SEO Quality in 2010?

With new tools springing up every day to allow web site owners to spam the hell out of the Internet with article spinning, splogs and a never ending list of ways to trick Google into thinking your site is important which route are you planning to take in 2010? Reading through online marketing blogs today [...]

Watch Those Personalised Search Results

Google recently posted the video above to advise people about personalised search results. They are now serving personalised search results whether you are logged on or not, unless you TURN IT OFF. Overall this has to be a good thing, tailored results should mean more relevant results and a better search experience. However, if you [...]

5 Ways to Avoid Web Re-Development Hell

It’s a fact that from time to time companies need to re develop their website. Perhaps they have out grown their current web provider, perhaps the business has changed and needs something better, or perhaps they just decide they need a change for change’s sake. The one thing you want to avoid when re developing [...]

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