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DIY SEO (and stuff) for Small Businesses

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Fixed Price, Variable Scope….

We recently missed out on a project because our price wasn’t fixed. The potential client said “Due to the other quote I received giving a fixed and set price, I’ve chosen that company as yours being open ended with hourly rates, I was worried this could severely mount up and way exceed budget.”
On the face [...]

I Almost Bought Some Links

I’ve got a confession, I nearly bought some links. I’ll quickly state I didn’t go through with it but I came very very close.
To cut a long story short we were approached by a very large publisher who has a number of web properties offering article space in return for a fee. Each article presented [...]

A Perspective on Social Media

The Party – Take One
You arrive at a party. People are chatting, eating nibbles, topping up drinks, laughing, looking intently at someone holding court and generally gazing round the room.
You grab a chair, stand on it and at the top of your voice shout “I sell cars! Does anybody want to buy a car!!!??”.
The room [...]

The Very Basics of SEO

So here we are in 2010. A new year and you are hoping for great things from your website in this new, potentially austere, decade. Utterly confused about how to make your website more effective you trawl the web looking for a silver bullet.
Here’s a simple basic SEO overview and description.
What does Google do?
Google lists [...]

SEO Quantity or SEO Quality in 2010?

With new tools springing up every day to allow web site owners to spam the hell out of the Internet with article spinning, splogs and a never ending list of ways to trick Google into thinking your site is important which route are you planning to take in 2010?
Reading through online marketing blogs today throws [...]

Watch Those Personalised Search Results

Google recently posted the video above to advise people about personalised search results. They are now serving personalised search results whether you are logged on or not, unless you TURN IT OFF.
Overall this has to be a good thing, tailored results should mean more relevant results and a better search experience. However, if you are [...]

5 Ways to Avoid Web Re-Development Hell

It’s a fact that from time to time companies need to re develop their website. Perhaps they have out grown their current web provider, perhaps the business has changed and needs something better, or perhaps they just decide they need a change for change’s sake.
The one thing you want to avoid when re developing your [...]

Link SPAM, Should You Just Join In?

A subject that keeps coming up when we carry out FREE SEO Reviews or SEO Coffee Break sessions is that of buying links. Google’s pretty clear on this and the bottom line is, if you buy links to boost your site’s rankings you run the risk of getting banned from the index.
But is this the [...]

ITV Tonight: Could The Internet Make You Rich?

Just been watching the ITV program ‘Tonight‘ called ‘Could The Internet Make You Rich?‘ It was an interesting watch and they even interviewed an SEO. Google Analytics on mainstream tele!!
One online store owner said she’d seen a 30% increase in web traffic as a result of simply fixing  the basic SEO aspects of her site. [...]

Pagerank is Dead! Or Is It?

If there’s one aspect of SEO that causes countless arguments and pointless slanging matches it’s the subject of Pagerank. I guess if you are reading this you are looking for a definitive answer on whether or not Pagerank really is dead, well read on.
The latest Pagerank talking shop started with Google’s announcement about removing Pagerank [...]

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