The RedEvo SEO Blog

The most frequent users of our FREE SEO Review service are small businesses. Small business SEO does however present some problems. To do SEO well takes time and in business time equals money. There’s no getting around that simple fact and any company who are offering SEO for thirty bob a month ($1.50) are either [...]

I’m wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?
Well actually it’s not wrong. [...]

An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week - SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

We’ve been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn’t mean anything because ranking on Google is easy. By the time you [...]

In a recent article Udi Manber, Vice President of Search Quality at Google, said “I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.“
So there you have it. Google likes SEO’s. Well not quite. They didn’t really say that……..
What they did [...]

Although I run a web development and SEO company I’m still just a normal consumer. I still shop on-line like everybody else and I still suffer at the hands of ill thought out sites. Believe it or not I don’t always analyse the sites I’m visiting, at least not if they deliver what I’m looking [...]

As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I’m talking about. In essence they have either a bad site, a bad idea or worse, both.
Instead of concentrating their efforts on creating a great site, something genuinely useful, something different, [...]

There are SEO strategies that fail. There are SEO projects that go wrong. There are SEO’s that go out on a limb to try and tackle a tough problem, some succeed some don’t.
I have no issue with these guys. In my book they are trying to help their clients. Where I do struggle however is [...]

We have been taking a rather controversial approach to link building for some time. In a nutshell we advocate creating something worth linking to, I know, WILD isn’t it!
Seems we are not alone though, seems others think creating something link worthy is a good idea too. If you thought link building was hard wait till [...]

There’s a post in this blog called the starter for ten post. It’s a simple SEO checklist. However in the spirit of our plain English approach here’s another take on this old favourite using what and why.
On page analysis from the top down:

What? - Make sure your title element (tag) describes the page and uses [...]