SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
We’re embarking on the commercialisation of a web app we’ve been working on for a couple of years. It’s likely to be an interesting journey so I’ll use this blog to talk about the process. Not surprisingly we’ve decided the main marketing tools we use will be web based in the shape of search engine [...]
I recently had a request for an SEO review from someone stating they had no experience of SEO, but they had no budget so they needed to take the DIY route. I’ll start by saying that despite selling SEO services I’ve got no problem with people taking the DIY route, in fact we offer many [...]
Search marketing as a specialism is continually being overlook during marketing campaigns. Despite the numerous reports that provide case studies, advice and insights about the wealth of advantages which search marketing can offer it is still being pushed to the outskirts of marketing campaigns by brands. I think this a party due to the fact [...]
There are many things you can do to a Google URL to modify the results of a search. However, two that are almost indispensable are pws and gl. First off some URL basics. URL’s such as http://www.seedkeywords.com/ can be modiefied to pass information around. A simple example would be: http://www.seedkeywords.com/?id=1 In this example when the [...]
For many businesses search engine optimisation is still something of a mystery. What they need is SEO explained simply, SEO explained in a way they can immediately understand. The thing is SEO is pretty simple. Google returns pages its search engine software thinks is the most relevant and most authoritative page for any given search. [...]
