The RedEvo SEO Blog

Building a 5 tips list is a great way to establish yourself as a guru. Follow these 5 tips to make sure your 5 tips build you into an online super star.

Make sure your tips have no basis in fact, just make them up. If you make them up nobody can check them and this [...]

I play in a band. We play swing music and we are really quite good. Last night we played at a golf club near Aberdeen, Scotland. We delivered two and half hours of great swing music. We played it well, sang it well and the volume was perfect. All in all we couldn’t have done [...]

Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one.
Getting Her Attention
Most bosses understand their company’s bottom line. With that in mind your [...]

It’s said a picture paints a thousand words, but not in the eyes of a search engine. Search engines like words, they love indexing them, reading them, devouring them.
By all means use great imagery on your site, but don’t get hung up about photographs at the expense of your words.
TTFN
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Keyword tools are superb. I use them and love them. Sometimes however just creating a list of seed keywords can be a challenge, especially if you are too close to the subject or company. With the phenomenon of social networking it seemed plausible that my various networks of contacts might be able to help. So [...]

Sorry about the title but I’m starting to get hot under the collar about people who simply won’t accept that SEO isn’t a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their [...]

The most frequent users of our FREE SEO Review service are small businesses. Small business SEO does however present some problems. To do SEO well takes time and in business time equals money. There’s no getting around that simple fact and any company who are offering SEO for thirty bob a month ($1.50) are either [...]

I’m wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?
Well actually it’s not wrong. [...]

An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week - SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

We’ve been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn’t mean anything because ranking on Google is easy. By the time you [...]