DIY SEO (and stuff) for Small Businesses
The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so.
However, as a recent blog post I read pointed out, all that glitters isn’t gold. It’s all too easy to go barking [...]
As a subscriber to both KWD and WT I’m wondering whether the latest modification to Google’s free keyword tool marks their imminent demise.
In Google’s own words…..
“This column shows the approximate average monthly number of search queries matching your keywords that were performed on Google and the search network over a recent 12-month period. This number [...]
There are some great keyword research tools available, some are free and some are not so free. Some such as Wordtracker have huge databases of keywords gathered from a mixture of search engines and others such as seed keywords let you ask your friends and contacts what they would search for to solve a given [...]
Keywords are a crucial aspect of any website. Making sure your web pages are optimised for the words and phrases used by people on Google etc is vital for on-line success. In essence all a search engine is doing is acting as a middle man between people who want something and people who can provide [...]
Keyword tools are superb. I use them and love them. Sometimes however just creating a list of seed keywords can be a challenge, especially if you are too close to the subject or company. With the phenomenon of social networking it seemed plausible that my various networks of contacts might be able to help. So [...]
An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week – SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]
We’ve been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn’t mean anything because ranking on Google is easy. By the time you [...]
The purpose of SEO is to make sure your site features in the search engines for words and phrases used by people who might buy your products or services. This is one of SEO’s fundamental rules and the premiss for keyword research.
The problem some people have however is they let their ego get in the [...]
Running an SEO Company we are lucky enough to be given insights into people’s thinking on the subject of keywords. We are often asked, via our SEO Review form, to advise on how a company can rank highly for a specific keyword or phrase.
Very often a little research tells us the sought after phrase has [...]
If you are serious about your website you will have installed some kind of analytics software so you can monitor what’s working and what’s not. Google Analytics is a good and free option.
If you look through the keywords section you will find keywords and phrases that have sent traffic to your site. Some of these [...]
