The RedEvo SEO Blog

DIY SEO (and stuff) for Small Businesses

Home » category » Link Building

Link Desperation

We all know how important links are. Google uses links in part to measure the importance of your site and link building is a common topic of discussion in business forums.
However, the scramble for links means that anything that resembles a linking opportunity is being used and abused, down grading the resource in the process.
Take [...]

Which SEO Camp Are You In?

If we polarise SEO there seems to be perhaps two camps. SEO’s who are trying to create better websites and SEO’s who are simply trying to create enough link spam to get their client’s sites ranking.
Ben McKay makes some interesting points in his post about SEO as branding. He talks about latent semantics and how [...]

Does Linking Make the Cream Rise to the Top?

It’s well documented that Google’s algo is based on many things, some little understood, but links certainly play a significant role. If your site is linked from other sites, or more precisely your pages are linked from other pages, there’s a good chance they will benefit, but why is this and is it a fair [...]

Eric Ward on Link Building

I’ve just read another article on link building from the guys at Wordtracker. It’s an interview with Eric Ward, the daddy of the link experts.
I’ve banged on about linking quite a lot on this forum looking at both how to do it and some of the dreadful link profiles that many sites have. It’s fair [...]

Has the Link Based Algo Ruined the Internet?

It would seem links are the currency of web success. Secure good links and your site will rank, it’s that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just [...]

A Link Building Rant

As an SEO company we get many offers from overseas organisations who want to be our SEO partners. Here’s a quote from a recent email.
“Myself ****** a SEO freelancer from India and I can provide you a quality link building services. I have a huge Database of Websites for quality link building with me. I [...]

Dear John….

An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week – SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

So this is Link Building?

I’m not doubting the power of a successful link building strategy. Links can make or break a site. However I’ve spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why.
I’m going to show you what a typical link building company offer [...]

A controversial SEO tactic

We have been taking a rather controversial approach to link building for some time. In a nutshell we advocate creating something worth linking to, I know, WILD isn’t it!
Seems we are not alone though, seems others think creating something link worthy is a good idea too. If you thought link building was hard wait till [...]

Come on Google, meet us halfway!

It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be.
The end result is a whole industry has been created offering to take care of website’s [...]

Clicky Web Analytics