SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
Just for a moment set aside all the spammy cheating ways you can make a website rank. Forget about black hat, forget about link farms, forget about hacking sites to seed links, posting stupid meaningless comments in forums and forget about buying a shed load of links. Just simply ignore all that stuff, just for [...]
In a bid to improve the Internet all search engines are to be permanently switched off. The decision was announced today by the organisation who control the Internet, the Directorate of Internet Communication and Knowledge Services or DICKS. The decision was taken following reports that servers were filling up with garbage created purely to manipulate [...]
If you are reading this you are interested in SEO. If you are interested in SEO you’ll know what anchor text is. When securing links to your website the anchor text of the link can be important. I say can be because it’s clear it’s not just about the anchor text, the page content plays [...]
We are strict followers of Google’s SEO guidelines and often argue the toss in forums that it’s the best approach. We don’t buy links, we create great content, we create well formed web pages and we behave ourselves. Then I see this whilst checking out one of my articles on a third party site. I [...]
I recently attended Ken McGaffin’s excellent webcast on link building. One highlight for me was his simple check list for evaluating link prospects when carrying out a link building exercise. Is the site relevant to your site. Many will argue relevance isn’t important but I say to hell with them, a lack of relevance is [...]
