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A Link Building Rant

As an SEO company we get many offers from overseas organisations who want to be our SEO partners. Here’s a quote from a recent email.
“Myself ****** a SEO freelancer from India and I can provide you a quality link building services. I have a huge Database of Websites for quality link building with me. I [...]

Dear John….

An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week - SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

So this is Link Building?

I’m not doubting the power of a successful link building strategy. Links can make or break a site. However I’ve spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why.
I’m going to show you what a typical link building company offer [...]

A controversial SEO tactic

We have been taking a rather controversial approach to link building for some time. In a nutshell we advocate creating something worth linking to, I know, WILD isn’t it!
Seems we are not alone though, seems others think creating something link worthy is a good idea too. If you thought link building was hard wait till [...]

Come on Google, meet us halfway!

It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be.
The end result is a whole industry has been created offering to take care of website’s [...]

Link Trust, Link Distance, Link Soup

Let’s face it, getting good links is hard and most people settle for getting lots of rubbish links instead. The problem is, I think it’s hard to consider linking without also giving some thought to the boys in building 43. I’m with Mr Godin all the way on this one. I also think Rand Fishkin [...]

SEO and Breasts

One of the accepted ways of establishing links is to comment in other people’s blogs. For the most part these links are not effective as any blog worth its salt will no follow comment links. Also, these links have to be on Google’s radar in their quest to ensure the SERPs are relevent.
However, if you [...]

More on linking….

Genuine links to your website from other trusted sites will improve its ranking. A link from a site to yours is effectively a vote for your site that tells Google your site has great content. Google looks at not just the content on the sites that link to you, but also who’s linking to them [...]

Linking

If ever there was a subject that caused confusion it’s SEO and one part of SEO that causes much confusion is linking.
So, what’s a link and what’s it for. In simple terms THIS is a link, it links to our homepage. If you click it you will leave this page and visit our homepage. [...]

Fishing is all about the bait you choose

Establishing good links to your site is an important aspect of SEO. In simple terms when other sites link to yours the software at the Googleplex thinks your site must be important, and this improves your site’s ranking. OK, I know, that’s a bit simplistic but you get the idea.
Chasing one way links is [...]

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