The RedEvo SEO Blog

I’ve just read another article on link building from the guys at Wordtracker. It’s an interview with Eric Ward, the daddy of the link experts.
I’ve banged on about linking quite a lot on this forum looking at both how to do it and some of the dreadful link profiles that many sites have. It’s fair [...]

It would seem links are the currency of web success. Secure good links and your site will rank, it’s that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just [...]

As an SEO company we get many offers from overseas organisations who want to be our SEO partners. Here’s a quote from a recent email.
“Myself ****** a SEO freelancer from India and I can provide you a quality link building services. I have a huge Database of Websites for quality link building with me. I [...]

An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week – SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

I’m not doubting the power of a successful link building strategy. Links can make or break a site. However I’ve spoken before about how I think Google needs to do more about shabby link selling and spammy link sites, this post shows you why.
I’m going to show you what a typical link building company offer [...]

We have been taking a rather controversial approach to link building for some time. In a nutshell we advocate creating something worth linking to, I know, WILD isn’t it!
Seems we are not alone though, seems others think creating something link worthy is a good idea too. If you thought link building was hard wait till [...]

It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be.
The end result is a whole industry has been created offering to take care of website’s [...]

Let’s face it, getting good links is hard and most people settle for getting lots of rubbish links instead. The problem is, I think it’s hard to consider linking without also giving some thought to the boys in building 43. I’m with Mr Godin all the way on this one. I also think Rand Fishkin [...]

One of the accepted ways of establishing links is to comment in other people’s blogs. For the most part these links are not effective as any blog worth its salt will no follow comment links. Also, these links have to be on Google’s radar in their quest to ensure the SERPs are relevent.
However, if you [...]

Genuine links to your website from other trusted sites will improve its ranking. A link from a site to yours is effectively a vote for your site that tells Google your site has great content. Google looks at not just the content on the sites that link to you, but also who’s linking to them [...]