SEO, Search Marketing and The Social Web – Help & Advice
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We all know how important links are. Google uses links in part to measure the importance of your site and link building is a common topic of discussion in business forums. However, the scramble for links means that anything that resembles a linking opportunity is being used and abused, down grading the resource in the [...]
If we polarise SEO there seems to be perhaps two camps. SEO’s who are trying to create better websites and SEO’s who are simply trying to create enough link spam to get their client’s sites ranking. Ben McKay makes some interesting points in his post about SEO as branding. He talks about latent semantics and [...]
It’s well documented that Google’s algo is based on many things, some little understood, but links certainly play a significant role. If your site is linked from other sites, or more precisely your pages are linked from other pages, there’s a good chance they will benefit, but why is this and is it a fair [...]
I’ve just read another article on link building from the guys at Wordtracker. It’s an interview with Eric Ward, the daddy of the link experts. I’ve banged on about linking quite a lot on this forum looking at both how to do it and some of the dreadful link profiles that many sites have. It’s [...]
It would seem links are the currency of web success. Secure good links and your site will rank, it’s that simple. Also, if you investigate the history of the web Sir Tim was driven by a need to link academic papers. Cut the web in half and the word links runs right through it, just [...]
