The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

Day 12: Start A New Trend

I say this in terms of how your business functions, don’t worry i don’t expect you to be able to predict the next best thing. However by addressing how your business functions there is no reason why you could not do exactly this next year! Now this is not to say that make a few [...]

Day 11: Look To The Future

The New Year Slump, we have all seen it, where consumer spending drops off dramatically and your store whether virtual or physical becomes a ghost town. So how do you counter the dreaded slump? The most common reaction on the High Street is to have a ‘New Year’ or ‘January Sale’ however although this reaction [...]

Day 10: Say Thank You

Everyone likes to feel appreciated and there is no better time than to thank you customers than during the festive period! There are a wide range of ways to say ‘Thank You’ whether it is cheap and cheerful in a simple personalised email or in the form of a special promotional voucher which is only [...]

Day 9: Remember Everyone Is Not The Same

Segmentation has always been the key to any successful marketing campaign however despite its proven track record many companies continue to fail to make the most out of the consumer data they already possess. Consumer data is very valuable in the marketing industry and the insights which it can offer about a companies client base [...]

Day 8: Remember Everyone Is On The Run

It is a well known fact that the festive period is a very fraught time with folk rushing from A to B with very little time in between. With this in mind and considering the strength of mobile marketing there is now no longer any excuse for not being able to communicate effectively with your [...]

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