Posted by IslaMarie Turnbull on December 14th, 2011 - Comments Off
As we get into the middle of December many e-commerce site owners are choosing to tail back on their communications and promotions due to the general impacts of postage and delivery dates etc. However just because a gift may not arrive for Christmas day does not mean to say that you can slack off when [...]
Posted by IslaMarie Turnbull on December 14th, 2011 - Comments Off
There are so many ways to get in the festive spirit this winter whether you tailor your promotions primarily around Christmas or opt for a 2 pronged approach focusing on both Christmas and new year its totally up to you as a business however one of the most successful ways to focus your communications and [...]
Posted by IslaMarie Turnbull on December 12th, 2011 - Comments Off
We are all fully aware that over the festive period our in boxes are bombarded with spam and offers many of which are not personalised even slightly. With this in mind it is no surprise that during this time there is a significant increase in unsubscriber rates and spam complaints. So when you are looking [...]
Posted by IslaMarie Turnbull on December 9th, 2011 - Comments Off
The footer is a commonly unused marketing tool of any website or email and in fact is often ignored by many users. However with this said the information that is often featured in the footer can be extremely valuable and with some subtle design work can in fact become another essential call to action point [...]
Posted by IslaMarie Turnbull on December 8th, 2011 - Comments Off
This point is particularly for those with e-commerce sites. There are very simple ways in which to help boost consumer spending and that is by getting into the holiday spirit! Whether it is New Year, Easter or in this case Christmas by focussing your marketing campaigns and communications around these events you can generate interest [...]