Search Engine Optimisation Simplified
I’m writing this from our hotel room in sunny Torquay. Caron and I are on a dancing holiday - we are keen competitive ballroom dancers.
It would be fair to say we are feeling pretty hacked off just now having been trounced on the dance floor in every competition we have entered. I should say it’s [...]
In order to help people who are hell bent on failing online I’ve come up with this handy check list. If you follow this list carefully your website site will fail. If it doesn’t simply send me all your money and declare yourself bankrupt so you can enjoy the same sense of failure so many [...]
I’m wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and Wordpress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong?
Well actually it’s not wrong. [...]
We’ve been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn’t mean anything because ranking on Google is easy. By the time you [...]
As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I’m talking about. In essence they have either a bad site, a bad idea or worse, both.
Instead of concentrating their efforts on creating a great site, something genuinely useful, something different, [...]
It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be.
The end result is a whole industry has been created offering to take care of website’s [...]
When an SEO is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page descriptions, sorting out the on page tagging and not least writing great content.
However, [...]
One of the things about SEO we can state with confidence is, confusion and misinformation is rife. Seldom is this more clearly demonstrated than when talking to potential or existing clients. This was brought home today when one of our SEO’s called me in a panic.
She was with a client for a review of their [...]
From time to time I browse through the AutoTrader website looking at sensible and not so sensible cars. Being a Volvo driver, albeit a V70R, I sometimes dream of buying a Lancer Evolution, a red one no doubt
Today I carried out a search on AutoTrader and got a list of Lancers. This is [...]
With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren’t.
With all their complex investment vehicles and packaged ‘risk free’ securities etc they lost sight of the simple facts staring them in [...]
