The RedEvo SEO Blog

One of the things about SEO we can state with confidence is, confusion and misinformation is rife. Seldom is this more clearly demonstrated than when talking to potential or existing clients. This was brought home today when one of our SEO’s called me in a panic.
She was with a client for a review of their [...]

From time to time I browse through the AutoTrader website looking at sensible and not so sensible cars. Being a Volvo driver, albeit a V70R, I sometimes dream of buying a Lancer Evolution, a red one no doubt
Today I carried out a search on AutoTrader and got a list of Lancers. This is [...]

With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren’t.
With all their complex investment vehicles and packaged ‘risk free’ securities etc they lost sight of the simple facts staring them in [...]

I’ve spoken about link building in here on a few occasions as having good quality links to your site impacts Google’s view of it and therefore where it places your site in the SERPs for relevant searches.
It’s also common knowledge that this measure of a site’s importance is being abused as sites buy links purely [...]

A question often posed by site owners is something along the lines of how do I get onto page one of Google and how long will it take. The question is usually posed in a ‘what are the things I need to do’ as if there is a magic solution.
Of course there are many things [...]

Walking through my home town just before close of business last Saturday I walked past a small record shop situated down a quiet side street. A quick glance through the shop window saw a lady looking forlornly towards the door in the vein hope of a customer at the 11th hour.
It got me to [...]

I was recently asked to review a site for a potential client. They wanted to get more visitors to their site - great, that’s what we do, only thing is they were operating in a VERY competitive market, against lot’s of quality competiton using a thirty bob ‘build your own’ type website.
Guys, if you [...]

In the UKBF SEO section you often see posts from people who are bemoaning SEO’s, suggesting they’ve been ripped off and whining about how the language of SEO is confusing and misleading.
In essence you can’t start looking at SEO and immediately have a grasp of the many aspects of it. For sure a good SEO [...]