SEO, Search Marketing and The Social Web – Help & Advice
Red Evolution are a small but perfectly formed digital agency based in Aberdeen, Scotland. They build web sites and web apps and help companies market their services on-line. Call 01224 443551 for a chat about your company's on-line needs.
I’m wondering if having a website has become too easy. Perhaps all this great free software like Joomla!, Drupal, Zencart and WordPress have made owning a website so simple even fools can do it. Complete idiots can create great looking websites, utter buffoons can run on-line shops. Surely this is wrong? Well actually it’s not [...]
We’ve been getting a lot of requests this week for free SEO reviews. When people fill out the short online form we ask them to outline their objectives. 9/10 they tell us they want to rank better in Google. This in itself doesn’t mean anything because ranking on Google is easy. By the time you [...]
As I wander through forum land I am increasingly aware of how people are going into SEO meltdown. You know the kind of people I’m talking about. In essence they have either a bad site, a bad idea or worse, both. Instead of concentrating their efforts on creating a great site, something genuinely useful, something [...]
It’s a well known fact that linking is a key aspect of how a site performs in the SERPs. It’s also well understood that securing good links based on merit isn’t easy, and I’m not suggesting it should it be. The end result is a whole industry has been created offering to take care of [...]
When an SEO is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page descriptions, sorting out the on page tagging and not least writing great content. [...]
