Search Engine Optimisation Simplified
OK, the long and the short of linking is this. To rank for a competitive term you need links. Links are like votes and votes win seats, or in this case search engine positions. Setting aside all the follow, no follow, pagerank blah blah blah, links are the life blood of the search engine algos. [...]
I love people who tell it like it is. Not people who tell you they tell it like it is in a “I’m a straight talking guy and I’m going to offend you” no, not them, they are arse holes. The people I’m talking about are people who give straight seo advice.
In blogosphere that’s awash [...]
You could let a web designer take the lead on your web development project but if you did you’d be making a big mistake. Don’t get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project.
To explain where I’m coming from [...]
When you’ve invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it’s all but impossible and any company telling you they can [...]
We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it’s time for a check list. Making sure your investment is search engine friendly isn’t an option, it’s a necessity! When evaluating a system or when talking to a potential supplier [...]
We’ve done a few SEO reviews over the past few days where the site owners have said something like “Could you please make sure our site ticks all the right boxes“. This being said in a ‘…we are pretty sure it does but please check anyway…‘ tone of voice.
The interesting thing is most of these [...]
Reading through forums and blogs it’s clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong………..people people, chill out, Google isn’t the bogeyman!
Assuming you have carried out your keyword research and worked through a reliable [...]
There are many great SEO check lists out there but they are sometimes a little long and confusing. Here’s a concise SEO check list.
Research your market and understand what people are searching for.
Write content that matches your research.
Build your site using clean code and well tagged content.
Ask for and try to attract relevant links.
Measure it [...]
Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one.
Getting Her Attention
Most bosses understand their company’s bottom line. With that in mind your [...]
Sorry about the title but I’m starting to get hot under the collar about people who simply won’t accept that SEO isn’t a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their [...]
