Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one.
Getting Her Attention
Most bosses understand their company’s bottom line. With that in mind your [...]
How to Brief Your Boss About SEO
SEO is Not a F****g Black Art!
Sorry about the title but I’m starting to get hot under the collar about people who simply won’t accept that SEO isn’t a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their [...]
Dear John….
Published in April 25th, 2008
An email from a client this week resulted in a response from me that I decided was worthy of the blog.
Dave,
Thank-you for the information this week - SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]
Google Supports SEO’s, Kind Of…..
In a recent article Udi Manber, Vice President of Search Quality at Google, said “I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.“
So there you have it. Google likes SEO’s. Well not quite. They didn’t really say that……..
What they did [...]
The VERY simple SEO Checklist
There’s a post in this blog called the starter for ten post. It’s a simple SEO checklist. However in the spirit of our plain English approach here’s another take on this old favourite using what and why.
On page analysis from the top down:
What? - Make sure your title element (tag) describes the page and uses [...]
Title Tags and SEO Demystified
Title tags seem to be a source of great confusion. Here’s the low down in nice simple language.
What’s a Title TAG?
The TITLE tag’s (or element to use it’s correct name) job is to identify the contents of a web page. It’s useful because web pages are often referenced out of context, for example a search [...]
How many versions of your homepage are there?
It was recently pointed out to me that our homepage had four viable versions. These were:
www.somedomain.com
somedomain.com
www.somedomain.com/index.php
somedomain.com/index.php
Whilst this might not seem to be a great problem it can be as Google thinks they are four different pages. This could cause duplicate content issues and water down the rank of our homepage.
Some quick work to our [...]
How do I get onto page one of Google
A question often posed by site owners is something along the lines of how do I get onto page one of Google and how long will it take. The question is usually posed in a ‘what are the things I need to do’ as if there is a magic solution.
Of course there are many things [...]
Stop moaning and engage with SEO suppliers!
In the UKBF SEO section you often see posts from people who are bemoaning SEO’s, suggesting they’ve been ripped off and whining about how the language of SEO is confusing and misleading.
In essence you can’t start looking at SEO and immediately have a grasp of the many aspects of it. For sure a good SEO [...]
We are No.1 in Google!!
I wish I had a pound for every time I’ve heard someone post this in a forum or proclaim it in some other way. In and of itself it’s a pointless and meaningless statement. If someone ever tells you they are No.1 in Google ask them ‘for what search phrase‘, if they answer that ask [...]
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