The RedEvo SEO Blog

You could let a web designer take the lead on your web development project but if you did you’d be making a big mistake. Don’t get me wrong, I love web designers, I employ web designers, you NEED web designers but you should NEVER let them lead a web project. To explain where I’m coming [...]

When you’ve invested in a new website and put in a lot of work you may feel like you have a right to be at the top of a Google search for your chosen keywords. If only it were that simple. The truth is, it’s all but impossible and any company telling you they can [...]

We get so many requests for free seo reviews from companies who have websites that have been built without considering search engine optimisation that it’s time for a check list. Making sure your investment is search engine friendly isn’t an option, it’s a necessity! When evaluating a system or when talking to a potential supplier [...]

We’ve done a few SEO reviews over the past few days where the site owners have said something like “Could you please make sure our site ticks all the right boxes“. This being said in a ‘…we are pretty sure it does but please check anyway…‘ tone of voice. The interesting thing is most of [...]

Reading through forums and blogs it’s clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong………..people people, chill out, Google isn’t the bogeyman! Assuming you have carried out your keyword research and worked through a [...]

There are many great SEO check lists out there but they are sometimes a little long and confusing. Here’s a concise SEO check list. Research your market and understand what people are searching for. Write content that matches your research. Build your site using clean code and well tagged content. Ask for and try to [...]

Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one. Getting Her Attention Most bosses understand their company’s bottom line. With that in [...]

Sorry about the title but I’m starting to get hot under the collar about people who simply won’t accept that SEO isn’t a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their [...]

An email from a client this week resulted in a response from me that I decided was worthy of the blog. Dave, Thank-you for the information this week – SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

In a recent article Udi Manber, Vice President of Search Quality at Google, said “I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.“ So there you have it. Google likes SEO’s. Well not quite. They didn’t really say that…….. What [...]