The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

Optimisation of Web Site Pages

Reading through forums and blogs it’s clear some people are still very confused about writing optimised web pages. Will Google like this, will Google like that, will Google destroy my computer if I do this wrong………..people people, chill out, Google isn’t the bogeyman! Assuming you have carried out your keyword research and worked through a [...]

The VERY SHORT SEO Check List

There are many great SEO check lists out there but they are sometimes a little long and confusing. Here’s a concise SEO check list. Research your market and understand what people are searching for. Write content that matches your research. Build your site using clean code and well tagged content. Ask for and try to [...]

How to Brief Your Boss About SEO

Let’s say you work for a company whose website isn’t performing too well. You know the site needs the TLC of an SEO expert but you can’t find the words to explain to your boss exactly why the company should hire one. Getting Her Attention Most bosses understand their company’s bottom line. With that in [...]

SEO is Not a F****g Black Art!

Sorry about the title but I’m starting to get hot under the collar about people who simply won’t accept that SEO isn’t a black art. It seems that no matter how many times a TITLE element is explained or how many times you explain to people what an H1 tag is they just shrug their [...]

Dear John….

An email from a client this week resulted in a response from me that I decided was worthy of the blog. Dave, Thank-you for the information this week – SEO is probably the most frustrating job in the world. You can be doing work on it, but it takes time to see what is effective, [...]

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