The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

Has The Groupon Bubble Eventually Burst?

As Groupon announce today of a significant loss of over $42 Million many have been led to ask the question “Is the Groupon bubble about to burst?”. Groupon has made its name by transforming the online voucher code and offers industry spawning a range of competing sites such as Wowcher, MyCityDeal and LivingSocial. With this [...]

When Not Playing By The Rules Can Work To Your Advantage

With the ASA now extending its remit to all marketing campaigns and content businesses are going to be under increasing pressure to make sure that they can still make their voices heard in new and innovative ways without getting banned and slapped with a fine. Until now social campaigns through channels such as YouTube and [...]

Day 7: Get Social

This is point is really for all the market analysists and data planners out there. So many companies forget the usefulness of social media when it comes to Christmas to the point where there are in fact very few social strategies which focus on incorporating a holiday message. However social media is a tool which [...]

Can Google Make Search Marketing Social?

Search marketing as a specialism is continually being overlook during marketing campaigns. Despite the numerous reports that provide case studies, advice and insights about the wealth of advantages which search marketing can offer it is still being pushed to the outskirts of marketing campaigns by brands. I think this a party due to the fact [...]

Justin Time?

If anyone can save the beleaguered social media outlet, Myspace, surely its pop star turned actor Justin Timberlake! JT has joined forces with Californian digital media outfit, Specific Media, in purchasing Myspace from News Corporation for a reported figure of $35 million. Not bad. The move is not without a niggle of controversy, as one [...]

Real Time Web Analytics