The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

Don’t Get Hung Up on Eye Appeal

Posted by Dave on May 6th, 2008 - 2 Comments

It’s said a picture paints a thousand words, but not in the eyes of a search engine. Search engines like words, they love indexing them, reading them, devouring them.

By all means use great imagery on your site, but don’t get hung up about photographs at the expense of your words.

TTFN

d

Categories: General SEO

2 Responses to “Don’t Get Hung Up on Eye Appeal”


  1. Mike

    I think this is wrong,

    surely you design a site for people, then you optimise for se’s so that you get more people.

    therefor you need to find the right balance. Sites designed for Search engines can be seen a mile away

    May 15th, 2008 at 10:25 am

  2. admin

    Mike,

    Thanks for taking the time to reply.

    I think you have misunderstood the post. It doesn’t suggest design isn’t important and I agree that good design is vital.

    The point I was trying to make – and perhaps failing to make very well – was in our experience people focus in on photographs because it’s sexy and easy. If you use a professional design company, making a website look great is a given. Creating great content and something worth linking to is hard and people shy away from it.

    d

    May 15th, 2008 at 10:33 am
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