The Big Heid

SEO, Search Marketing and The Social Web – Help & Advice

  • General Chat

    The Very Best SEO Tool Available

    April 23rd, 2013
    A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks

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  • General SEO

    A Common SEO Question Answered

    May 1st, 2013
    How Much Will It Cost? Almost daily we get emails and phone calls from people asking how much it will cost to make their website No.1 in Google. Being on the inside looking out it's easy to be dismissive and roll your eyes in despair. However from the outside looking in it's a reasonable question to ask. The short answer is simple, but might sound arrogant. In general the cost of p

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  • Keyword Research

    The Google Free Keyword Tool in Video

    July 18th, 2008
    The changes Google have made to its free keyword tool mark a dramatic swing in the the way Google shares data. The keyword tool was always useful but it just became even more so. However, as a recent blog post I read pointed out, all that glitters isn't gold. It's all too easy to go barking up the wrong tree but if you follow a few simple guidelines you can use this free tool to great effect.

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  • Link Building

    The Very Best SEO Tool Available

    April 23rd, 2013
    A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks

    Read More»

  • Marketing and Mobile

    Digital Marketing and SEO

    September 20th, 2012
    Digital Marketing and SEO As loyalty and brand awareness schemes take and increasingly digital and social media driven approach this is opening up a whole new world of opportunities for SEO's and digital marketers. SEO has long been a tool in a digital marketers tool box however it is often something which gets overlooked by many companies. The major problem with SEO is that many businesses and cl

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  • Philosophical SEO

    Google Panda For Busy People

    December 6th, 2011
    Even non geeks have heard about the Google Panda update. But what exactly is it? In simple terms it's a quality filter and this is how it works. Google got a lot of people together and asked them to rate sites against a long list of criteria. They asked questions like, "Would you trust this site with your credit card". There's a longer list of the criteria here on Google's blog. They then

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  • SEO and Design

    Site Appeal - The Change Will Do You Good

    May 23rd, 2011
    www.net.tutsplus.com have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors. It's worth remembering that popularity in terms of visitor numbers isn't the be all and end all of the success or failure of your site appeal. It

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  • SEO Basics

    Site Appeal - The Change Will Do You Good

    May 23rd, 2011
    www.net.tutsplus.com have provided an extremely useful and exhaustive list that identifies a variety of factors that are likely to impact positively on the worthiness of your website as an attraction both to search engines and to “human” visitors. It's worth remembering that popularity in terms of visitor numbers isn't the be all and end all of the success or failure of your site appeal. It

    Read More»

  • Social Media

    Hello Social Media People, Buy Stuff From Me!

    April 4th, 2013
    I was browsing a Linked In group I'm part of and musing at the lack of engagement on some, what I thought were, quite interesting topics. Scrolling down the page I noticed a post from someone with a title that loosely said "Buy Stuff From Me". I see this kind of thing a lot and I'm concerned people are just not getting social media. To some people social media platforms represent an opportunity

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  • Web Development

    Thanks, But Before We Begin...

    January 13th, 2013
    There's a danger this post could come across all wrong so I'll start by saying we LOVE helping businesses get more from the web, we want to you talk about your project and we guarantee a chat with us will help you take your project forward. So for a moment suspend your 'being offended' gene and read this in the spirit in which it's intended. Then call us for friendly chat about your project on 012

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