1) You _can_ have all the benefits _without_ spending any money.

2) The field is still wide open; in many activities, the need for SEO has not trickled down and small outfits can beat big ones by getting smart on SEO.

3) The quality of the leads that you get through quality organic traffic is very good. They are pre-sold before you have any dialogue with them.

4) There’s never before been a way to access the world market for what you supply at zero cost (apart from time).