Search Engine Optimisation Simplified
When an SEO is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page descriptions, sorting out the on page tagging and not least writing great content.
However, [...]
With the global credit market going into meltdown there is much talk in the press and on the TV about where things went wrong. It seems, the people we thought were experts actually weren’t.
With all their complex investment vehicles and packaged ‘risk free’ securities etc they lost sight of the simple facts staring them in [...]
I’ve spoken about link building in here on a few occasions as having good quality links to your site impacts Google’s view of it and therefore where it places your site in the SERPs for relevant searches.
It’s also common knowledge that this measure of a site’s importance is being abused as sites buy links purely [...]
Genuine links to your website from other trusted sites will improve its ranking. A link from a site to yours is effectively a vote for your site that tells Google your site has great content. Google looks at not just the content on the sites that link to you, but also who’s linking to them [...]
Establishing good links to your site is an important aspect of SEO. In simple terms when other sites link to yours the software at the Googleplex thinks your site must be important, and this improves your site’s ranking. OK, I know, that’s a bit simplistic but you get the idea.
Chasing one way links is [...]
Here’s the BIG secret with respect to SEO………..THERE IS NO BIG SECRET and anyone who tells you there is is a liar. If you employ a ‘trick’ to get to the top of Google your stay there will be short lived. If you spend hours or days or weeks securing links from poor websites they [...]
For the absolute beginner SEO can seem daunting. Sure enough some of the topics can seem a bit techy, a bit involved and more then a little impenetrable. As this blog grows I’ll investigate and explain all the many facets of SEO but as a starter for ten here are some basic steps that, done [...]
