The RedEvo SEO Blog

Genuine links to your website from other trusted sites will improve its ranking. A link from a site to yours is effectively a vote for your site that tells Google your site has great content. Google looks at not just the content on the sites that link to you, but also who’s linking to them [...]

Establishing good links to your site is an important aspect of SEO. In simple terms when other sites link to yours the software at the Googleplex thinks your site must be important, and this improves your site’s ranking. OK, I know, that’s a bit simplistic but you get the idea.
Chasing one way links is [...]