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Link Trust, Link Distance, Link Soup

Let’s face it, getting good links is hard and most people settle for getting lots of rubbish links instead. The problem is, I think it’s hard to consider linking without also giving some thought to the boys in building 43. I’m with Mr Godin all the way on this one. I also think Rand Fishkin [...]

Why bother creating a great website when………

I’ve spoken about link building in here on a few occasions as having good quality links to your site impacts Google’s view of it and therefore where it places your site in the SERPs for relevant searches.
It’s also common knowledge that this measure of a site’s importance is being abused as sites buy links purely [...]

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