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Using Established Social Media – Forums

In the rush to leverage social media it’s easy to by pass everything and rush headlong into Twitter, Facebook and any number of other cool sounding apps. However, if you are new to on-line social interaction you’d do a lot worse than joining a forum or two. Long before Twitter was even a public static [...]

Why Social Networking Might Suck

Online people like to talk in absolutes and often ignore the obvious. For example, there’s an assumption social networking is great and will add value to your business. It isn’t and it won’t, at least not in and of itself. Don’t take my word for it, hear what Seth Godin has to say. I love [...]

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